10 Reasons Why…

You may think you're getting more accomplished by working longer hours. You're probably wrong.There's been a flurry of recent coverage praising Sheryl Sandberg, the chief operating officer of Facebook, for leaving the office every day at 5:30 p.m. to be with her kids. Apparently she's been doing this for years, but only recently "came out of the closet," as it were.What's insane is that Sandberg felt the need to hide the fact, since there's a century of research establishing the undeniable fact that working more than 40 hours per week actually decreases productivity.In the early 1900s, Ford Motor ran dozens of tests to discover the optimum work hours for worker productivity.

Want to stand out from the pack? Stop sounding like the pack.Samples are helpful. Demos are often effective. But what is the primary tool used to convince potential customers to buy?Words.Whether spoken or written, words make sales happen.Or not.Too many salespeople (and marketers and advertisers) use the same words to describe their products and services

Sometimes it's smarter to ditch the dream of finding something brand new. Try riding someone else's wave instead.You've probably heard of Foursquare, the location check-in app that manages to get a lot of interested users but not much money. But you might not be familiar with FearSquare.It's an app that lets Foursquare users know if they're in danger by checking the UK crime statistics for their current locations.This isn't a money-making venture.