In 2008 Howard Schultz returned to Starbucks and steered it through the financial crisis. Last year, Schultz sat down with Inc.'s Lewis Schiff.View the video on Inc.com at: http://www.inc.com/lewis-schiff/howard-schultz-starbucks-founder-chief-executive-what-it-takes-to-win.html
We’ve all been there—looking for openings on a company’s site only to find a poorly designed and out of date career page, possibly with a lone job on it that expired three months ago.
What’s the only thing missing from this experience? A tumbleweed blowing past and a lonely crow cawing in a tree overhead, as if to say: “Abandon hope, all ye who (try to) look for jobs here.”
And let’s not forget about the places we haven’t been. Lots of companies don’t even have a career page. Job seekers visiting these sites looking for opportunities simply won’t find them.
Of course, if you’re an SMB owner or manager, it can be difficult to find the time and resources to build a page for your jobs, or to keep one up to date. So here’s some good news: Indeed recently introduced its new Career Page solution, making it much easier to capture interest from talent searching for jobs on your site.
But before you go out and create one, here are four tips that’ll help you get the most out of your new career page.
First impressions count
Internet users make up their minds quickly. In fact, according to one study, it takes approximately 50 milliseconds for people to judge the quality of a web page.
Now job seekers may stick around to read your openings but the fact remains: A low-quality or off-brand career page can give the wrong impression. Because your career page is a direct reflection of your company, the experience is key.
To make sure your career page reinforces your company identity, add your logo and choose the color theme that best reflects the design of your website.
That way, people know they’ve landed on a site they can trust—with job opportunities that are worth pursuing. With your Indeed Career Page, you can do all this through a tab in your Indeed dashboard, and your page will be automatically updated.
Make the jobs on your career page easy to understand
When creating job titles and descriptions that appear on your your pareer page, remember that you’re talking directly to your candidates.
This is your chance to connect with them.
You want your job titles to be concise, descriptive and targeted so they stand out from other roles. In fact, Indeed data shows that job titles with fewer than 80 characters get more clicks from job seekers.
And we all know that competition for talent is fierce—so it’s worth the time and effort to create great job descriptions that pull candidates in and show them that your company is a great fit. Some tips: balance clarity and length, but also make sure your values, brand personality and company mission shine through.
All this can be done through your Indeed dashboard, and the jobs that appear on your Career Page will simultaneously appear on Indeed.
(And go easy on wacky job titles that contain terms like “ninja“ or “rockstar”—although these showcase a fun company culture, there are other ways to convey that without needlessly confusing job seekers. If you are a certified media planner, you probably won’t be searching for a “Conference Ninja” job.)
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