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Need a little inspiration? Check the creative spark behind these socially conscious business models.A new generation of consumers, influencers, and entrepreneurs has come of age–and its outlook on doing business is revolutionary. Millions of children born between 1980 and 2000, commonly known as Generation Y, have matured into adulthood with a unique worldview that is firmly entrenched in the beliefs that anything is possible and anyone can make a difference. This is a generation that had front-row seats for the crumbling of “secure” institutions such as Lehman Brothers and Washington Mutual, people who saw firsthand how the greed-mongering practices of jerks like Bernie Madoff ruined the lives of thousands.Gen Y fundamentally knows that there is a better, more ethical way to do business–and its everyday behaviors reflect this mindset.From college dorm rooms to apartment “offices” across the country, Gen Y entrepreneurs are building new businesses with social responsibility infused directly into the DNA of their business model–as a forethought, not an afterthought.Thousands of these businesses launch every month–all with the goal of making a difference and a profit.5 That Inspire MeAs founder of Roozt.com, I sell products from some of the most inspiring social entrepreneurs across the country.
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