Senior Marketing Manager, Marketing Strategy & Programmes – Global Functions | HSBC

  • Full Time
  • Anywhere
  • Applications have closed

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, The health and safety of our employees and candidates is very important to us. Due to the current situation related to the Novel Coronavirus (2019-nCoV), we???re leveraging our digital capabilities to ensure we can continue to recruit top talent at HSBC. ??As your application progresses, you may be asked to use one of our digital tools to help you through your recruitment journey. ??If so, one of our Resourcing colleagues will explain how our video-interviewing technology will be used throughout the recruitment process and will be on hand to answer any questions you might have. Some careers grow faster than others. If you???re looking for a career that will give you plenty of opportunities to develop, join HSBC and your future will be rich with potential. Whether you want a career that could take you to the top, or simply take you in an exciting new direction, HSBC offers opportunities, support and rewards that will take you further. Global Marketing uses creativity and business flair to help drive top-line revenue growth for our Global Businesses by optimising marketplace opportunities, our brand strength and customer insight.?? We are currently seeking a high calibre??professional to join our team as a ?? Senior Marketing Manager, Marketing Strategy & Programmes . Principal Responsibilities Lead and accountable for the AOP Plan development for Asia Wealth ensuring alignment with business line marketing plans Lead the team to work closely with business and Marketing partners to develop and execute integrated Marketing strategies to support revenue maximisation and market wallet share, in alignment with the broader Business strategy Lead and identify opportunities for cross Line of Business collaboration for further commercial opportunities Develop and articulate a deep understanding of customer needs and Voice of Customer through external research and internal data to support Customer experience??improvement programmes (particularly with Chief Operating Office??teams) for Wealth and Personal??Banking Drive a team culture where data and insights inform key decisions and support the development of customer led propositions, products and journeys Partner with the business to lead the development of new products, propositions and the go to market strategy, leading the design and build of new innovations where relevant Ongoing prioritization of Marketing initiatives to align with evolving Business requirements Lead the team in developing Marketing plans for key regional strategic priorities and oversee their execution utilising the Hub resources and the pool of Asia Wealth Customer Marketing Strategy and Programme support team in the Region Identify and work with key stakeholders to gain buy-in and ensure that strategies and solutions will be effectively delivered and measured by all areas of the business Lead the overall Wealth and Personal banking third??party agency management across strategic, creative and media agencies ensuring a customer first lens approach adopting agile ways of working Ensure a strong Wealth voice across Asia Pacific??Brand development programmes and represent Asia Wealth across Asia Pacific Be the Asia wealth point contact and align with Global Customer Marketing and Programme teams on all related global initiatives ensuring the Asia Pacific??voice is tabled Requirements Marketing professional with understanding of latest developments in the marketing and media world Have depth of both classical and contemporary channels Have a penchant for learning Understand the use of data and analytics in deriving customer value Be passionate about the customer and be obsessed with customer outcomes Degree level qualification in marketing and/or business studies preferred Extensive business experience within a Financial Service based institution, Insurance business, Wealth Management businesses, or an innovative customer, service based institution. Evidence of team leadership attributes. Experience and evidence of leading, developing and driving a large team over multiple sites and in a highly matrixed organization Demonstrating ability to identify strategic needs based solutions both now and in the future Proven understanding of customer insights and their role in marketing strategy development and delivery as well as communications development Able to influence at senior level to drive improvement. Proven ability to influence leadership teams Proven ability to be a self-starter with energy and drive in a challenging and dynamic environment Ability to think innovatively, shaping and communicating new concepts Ability to bring key stakeholders and Functional colleagues with them as marketing strategies and plans are developed Ability to distil complex business and customer environment into simple, strategically sound and insight led stories Proven ability to work on multi-function projects demonstrating excellent relationship building skills You???ll achieve more when you join HSBC. HSBC is committed to building a culture where all employees are valued, respected and opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working and opportunities to grow within an inclusive and diverse environment. 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