Social Media Marketing: More Isn’t Better

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Quantity rarely trumps quality–especially on Facebook. A new study examines how publishing too frequently can alienate followers.Mae West famously said, “Too much of a good thing is wonderful!” But is it really? Excess often leads to problems because a normally functioning system–whether the human body, an organization, or an ecosystem–becomes unstable. Push too far in one direction and you’ll see something pushing back the other way.The same is true for social media marketing, according to a recent report by social media software management vendor Expion.