Quantity rarely trumps quality--especially on Facebook. A new study examines how publishing too frequently can alienate followers.Mae West famously said, "Too much of a good thing is wonderful!" But is it really? Excess often leads to problems because a normally functioning system--whether the human body, an organization, or an ecosystem--becomes unstable. Push too far in one direction and you'll see something pushing back the other way.The same is true for social media marketing, according to a recent report by social media software management vendor Expion.