Facebook and sex are two things people seem to like a lot. In fact we get a lot of surveys here at Mashable about these two topics. Just this week, a new study by the University of Canterbury found that having sex is the most enjoyable human activity — even more than checking Facebook.
Starting a business, personal productivity, marketing skills–these good reads cover the essentials an entrepreneur needs to master.Most entrepreneurs wear a variety of hats. Some wear every hat.That’s why most entrepreneurs need to be very well rounded.Here are six books that at least partially cover the entrepreneurial gamut: starting a business, personal productivity, marketing, improving skills, operations–even health and fitness.Each will leave you feeling challenged, inspired, motivated, and ready to take your professional life to new heights.Starting and Sustaining a BusinessPart research, part science, and part introspection exercise, Heart, Smarts, Guts and Luck does help you understand your personality and decision-making traits–useful in itself–but more importantly is filled with cool insights and tips any entrepreneur can benefit from.One is the Three-Minute Rule, based on the premise that what your customers do in the three minutes just before and just after they use your product or service tells you a lot about their needs and how they actually use what you sell.For example, studies show customers buy less when their arms are full–which is why placing empty shopping baskets or carts in the middle of a retail store can dramatically increase sales per customer.If you’re hesitating to take the entrepreneurial plunge, this book should jar you off the fence. If you already own a business you’ll learn a number of things you’ll want to start doing–or stop doing.Personal ProductivitySometimes it’s easy to dismiss a book simply because it has gained widespread popularity; it’s like playing the popularity backlash card.If you’ve placed David Allen’s Getting Things Done in that category, rethink that decision.
Is an entrepreneur made…or born? Successful young business owners share how their start-up abilities showed up early in their lives.The Young Entrepreneur Council asked 14 successful young entrepreneurs about being bitten by the start-up bug early in life. Here are their best answers.1. A Special Kind of Teenage Angst I don’t think I knew I wanted to be an entrepreneur, but I did know I always wanted to be an independent creator
These apps are worthy of your attention because they will free up more time in your day.One awesome advantage about running a tech company in the San Francisco Bay Area is that I hear about–and get to try out–many of the apps and software that are just entering the market. If the tool makes me more efficient or has real potential to help a small or midsize business, I’m all ears.But a lot of the buzz around technology these days is just hype, especially now that everyone wants to be the next Instagram or Pinterest. As a business owner, how do you know which company, app, or platform is worth your attention and will help your business grow? Most entrepreneurs I know just don’t have the time to try every new tool du jour.So, I thought it would be helpful for Inc.
The attempts of Google+ to rival Facebook as a social gaming platform may be dead in the water after top developers EA and Wooga announced plans to remove their titles.The floundering social network only launched the Games page in August 2011, complete with marquee titles like Angry Birds and Zynga Poker.Now Wooga has pulled Monster World and plans to remove the Bubble Island and Diamond Dash games debuted alongside the platform. All of which have done very well on Facebook.”We decided to remove certain games from Google+ because we have a much larger following on Facebook and they are active users,” said a Wooga spokesperson. Ouch.EA more diplomaticLikewise, PopCap, which is now owned by Electronic Arts, will remove the Bejewelled Blitz title by the end of the week.A spokesperson for that company said: “PopCap has decided to suspend Bejeweled Blitz on Google+ to redeploy our resources to other adaptations of Bejeweled. “Certainly, Google is a valuable gaming partner for PopCap and EA, and we’ll continue to develop for Google platforms.”Well, that’s certainly a nicer way to put it.Google+ users still have over forty games at their disposal, but it seems that everyone interested in playing social games is doing so where it’s, you know, possible to be social.