Founders tend to go through three stages as their companies grow. To get through the second, you'll need a founder whisperer.My marketing associate’s mouth hung agape as her eyes darted from side to side, desperately seeking an escape route. She had asked the founder and CEO--me--what she thought was a simple question about a draft of a marketing document. Unfortunately for her, I found a way to wax on about everything from code base branches to revenue recognition. This cringe-worthy moment was when I realized I was not a good manager.
Looking for a job? Then you should know that employers are looking at you, too—or, at least 92% of them are, according to a survey on the role of social media in hiring today.
In fact—as Bryan Chaney, Indeed’s director of employer brand recently told The Street—it’s pretty much recruiting 101 these days: “One of the first things a hiring manager will do is look you up on their favorite social network.”
Some employers are even asking for Twitter handles and Instagram usernames as part of the application process.
As Bryan puts it: “The more we’re encouraged to bring our whole selves to work, the more the line between personal and professional on social media is increasingly blurred.”
For job seekers, this is not so much a cause for concern as caution. It’s not hard to find stories online about social media slips that are much more likely to harm rather than help you. But social media, when done right, is pure, passive advertising—a super shareable online billboard all about you that employers can find on their desktops or on their phones, which can be extremely beneficial.
So what are some tips for improving your social media presence?
First, take care of your personal brand. “Make sure your visible public profile is at least ‘business casual’—whether it’s a social site used for job search, or not,” says Bryan.
After all, employers aren’t just looking at your qualifications. They’re also looking at your username, your posts, and likely even the profiles of your followers. But Bryan points out that this cuts both ways—today job seekers also watching employers.
“One of the best ways to leverage social media for your job hunt is to monitor third-party sites that offer reviews and ratings from current and former employees” says Bryan.
Here you shouldn’t just look at what employees are saying. Look closely at the responses, Bryan recommends. Do the companies respond, and if so, what is their tone like?
“Are they listening and responding like humans? Companies that are interacting and invested in their reviews care a lot about their company culture and overall happiness of their people.”
For more tips on how to get the most out of your your social media presence, check out TheStreet.
But wait, there’s more…
If you haven’t heard already—the suburbs are back in style. As older millennials start families and take out mortgages, it seems that the pull of downtown bars and car-less commutes just isn’t what it used to be. Even so, don’t expect the suburbs to replace cities as job hubs any time soon, says Jed Kolko, chief economist at Indeed—jobs traditionally based in cities are growing faster than those based outside. But employers alert to the needs of millennials with families are increasingly marrying the best of urban and suburban life, such as choosing sites near public transportation and walkable suburban main streets. Get all the details at Bloomberg.
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