Website WELLINGTON MANAGEMENT
Wellington Management offers comprehensive investment management capabilities that span nearly all segments of the global capital markets.
Our investment solutions, tailored to the unique return and risk objectives of institutional clients in more than 50 countries, draw on a robust body of proprietary research and a collaborative culture that encourages independent thought and healthy debate. As a private partnership, we believe our ownership structure fosters a long-term view that aligns our perspectives with those of our clients.
The role of the Marketing Strategist is to partner with client-facing colleagues in Asia to set marketing direction and priorities that support opportunities for client growth and retention and to deliver and execute integrated marketing programs that will include above-the-line and below-the-line activities such as advertising, public relations, social media, events, communications and email marketing. This role will work across both institutional and distribution channels with particular responsibility and focus on work across the intermediary businesses, including sub-advisory and wealth management. This position is part of the Global Marketing team and will report to the head of marketing for the Asia region.
The successful candidate must therefore have a proven track record in developing both strategic and tactical marketing initiatives across the marketing mix. They will be expected to demonstrate a good understanding of implementing effective brand awareness, lead generation and lead nurturing programs. This is a hands-on-role that will require both strategic thinking and tactical execution.
This role is part of a global marketing function with locations in Boston, London, Singapore, and Tokyo that includes teams dedicated to content creation (writing/editing/proofreading), content management (readership optimization and content tagging), design (digital and print), marketing operations and project management, digital marketing, and events.