Job description and requirements
-Develop a deep understanding of the retailers’ purchasing criteria
-Study and understand the shoppers’ buying behavior at Point of Sales (POS)
-Combine your knowledge of the retailers’ and shoppers’ behavior and convert these into Trade Marketing that deliver
-Play an active part with Trade Key Account Managers and Retail Sales Managers, understanding their objectives and priorities
-Manage the Trade segmentation and targeting with On-line Sales Teams.
-Understand the different product category strengths at POS: products and services, their contribution to retailers’dsfd strategy, and convert these into growth opportunities for brands
-Define and develop Trade Marketing strategies and tactics (such as merchandising initiatives, visibility tools, trainings, patient support programs..) to stimulate Abbott’s brands availability – visibility and recommendation
-Formalize the Trade Marketing actions in a Trade Marketing Plan
-Prepare for and attend key sales meetings.
-Establish effective working relationships across customers and functions to drive execution of strategies and tactics.
-Monitor Trade Marketing execution at store level and measure ROI for all Trade Marketing Programs.
You will work at your home and report via video conference everyday ; you need your own computer
You will business trip to Korea often
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