For Chobani's first Super Bowl spot, the yogurt brand partnered with ad agency Droga5. Here's an inside look at how the ad came together.The Broncos and the Seahawks won't be the only ones facing off during this weekend's Super Bowl. On Sunday, Oikos and Chobani, two of the country's top Greek yogurt brands, will also be going head to head in an advertising battle that some are calling the "yogurt wars."Of course, Dannon, the multibillion global conglomerate that owns Oikos, has done this all before. This year, it's pulling out all the stops with an ad that features spokesman John Stamos, as well as his Full House castmates Bob Saget and Dave Coulier, which has already led to a slew of pre-Super Bowl enthusiasm about the spot.For Chobani, on the other hand, this is a first.
One of the most common conversations I have with top performers on my team centers around opportunities to become a manager. It’s great to be ambitious, of course, and I love to see people rise to the next level in their careers.
But there’s an important reminder I like to give: The skills that are required to be a high-performing individual contributor are not always the same as those required to be an exceptional manager. This matters because bad managers can run off employees. In fact, Gallup’s latest State of the American Manager report says 50% of US workers have left jobs to get away from their managers.
The sad thing is, that it doesn’t have to be this way. A study by West Monroe Partners shows that 59% of those who manage 1–2 people report having gotten no formal training. Of those who oversee 3–5 workers, 41% say they haven’t been trained.
Whether or not you receive training, there are some key steps you can follow to make sure you get it right. Let’s take a look at some of them.
Look at the company from a leadership perspective
Managing people is very different than performing in solo-contributor roles. Think about what you already know about the organization, and then ask yourself what kinds of things your new team may ask you.
Learning more about the organization from the leadership point of view will help you field questions and make informed recommendations. How will your team fulfill its functions with respect to the company mission and values? Can your team serve other parts of the organization? What are the upcoming business priorities?
Experienced leaders can offer insights and valuable institutional knowledge. Let your own manager know you want to learn. Set up 1:1 meetings, or sit in on strategy sessions.
Walk the talk: Act like a good manager
New managers feel scrutinized. Relationships will be different, given your new authority. Your team is paying attention in ways they didn’t before, and your comments naturally carry more weight now.
Appearances matter. Be mindful of this because your staff will follow your lead.
Some new managers make the mistake of trying a little too hard to be liked. It’s understandable for you to want that, especially if you’re managing people who until recently were your peers. But you can’t always please everyone. Problem prevention, problem resolution and coaching are your priorities.
That doesn’t mean you can’t have fun or be kind and encouraging. You get to set the tone and the example. Build your credibility by treating all team members fairly and equally.
Be open and clear
Gallup’s State of the American Workplace says employees don’t perform for three reasons:
- Unclear and misaligned expectations
- Ineffective and infrequent feedback
- Unfair evaluation practices and misplaced accountability
To get off on the right foot, set up weekly 1:1 updates. Think about letting the employees run these meetings. Set expectations together, and stress accomplishments over activity. Also, outline how they will be accountable for outcomes.
Your team will rely…
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