Regional Head of Brand & Marketing Strategy, Retail Banking & Wealth Management – Global Marketing | HSBC

Global Marketing uses creativity and business flair to help drive top-line revenue growth for our Global Businesses by optimising marketplace opportunities, our brand strength and customer insight.

We are currently seeking a high caliber professional to join our team as Regional Head of Brand & Marketing Strategy, Retaill Banking & Wealth Management.

Principal responsibilities

• Responsible for driving the marketing strategy and plan to support HSBC’s RBWM business in Asia Pacific.
• Responsible for Brand Equity growth across business lines and customer groups in Asia Pacific Support the strategic and revenue growth priorities of Retail Banking & Wealth Management (RBWM) Asia Pacific.
• Focus on understanding present and future customer needs and the identification, unearth segment level opportunities, development and execution of marketing strategies, campaigns and activities
• Develop and drive programmes that strengthen the HSBC brand
• Develop and drive revenue and increase customer value and satisfaction in order to meet agreed targets and objectives at both a regional and market level.
• Accountable to the Regional Head of Marketing, RBWM ASP and charged with supporting the business team in achieving their vision and objectives through marketing programmes.
• Responsible for translating business objectives to marketing activity, assisting the propositions team with proposition development and proactively using data to improve marketing performance.
• Deputise for the Regional Head of RBWM Marketing in their absence at key business, marketing and governance forums.

Qualifications
Requirements

• Degree level qualification in marketing and/or business studies preferred.
• Proven knowledge of the RBWM business at a country and/or regional level
• Understanding of modern marketing methodologies
• Broad based business experience within financial services institutions.
• Proven understanding of customer insights and their role in marketing strategy development and delivery as well as communications development.
• Ability to comprehend quantitative and qualitative business and external data and management information, to unearth opportunity areas
• Demonstrated ability to identify needs based strategic marketing solutions both now and in the future.
• Proven people management skills and experience of working with teams across multiple sites.
• Ability to manage complex stakeholder relationships across a matrix.
• Ability to influence at senior…