Regional Head of Brand & Marketing Strategy, Retail Banking & Wealth Management – Global Marketing | HSBC

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Global Marketing uses creativity and business flair to help drive top-line revenue growth for our Global Businesses by optimising marketplace opportunities, our brand strength and customer insight.

We are currently seeking a high caliber professional to join our team as Regional Head of Brand & Marketing Strategy, Retaill Banking & Wealth Management.

Principal responsibilities

  • Responsible for driving the marketing strategy and plan to support HSBC’s RBWM business in Asia Pacific.
  • Responsible for Brand Equity growth across business lines and customer groups in Asia Pacific Support the strategic and revenue growth priorities of Retail Banking & Wealth Management (RBWM) Asia Pacific.
  • Focus on understanding present and future customer needs and the identification, unearth segment level opportunities, development and execution of marketing strategies, campaigns and activities
  • Develop and drive programmes that strengthen the HSBC brand
  • Develop and drive revenue and increase customer value and satisfaction in order to meet agreed targets and objectives at both a regional and market level.
  • Accountable to the Regional Head of Marketing, RBWM ASP and charged with supporting the business team in achieving their vision and objectives through marketing programmes.
  • Responsible for translating business objectives to marketing activity, assisting the propositions team with proposition development and proactively using data to improve marketing performance.
  • Deputise for the Regional Head of RBWM Marketing in their absence at key business, marketing and governance forums.


  • Degree level qualification in marketing and/or business studies preferred.
  • Proven knowledge of the RBWM business at a country and/or regional level
  • Understanding of modern marketing methodologies
  • Broad based business experience within financial services institutions.
  • Proven understanding of customer insights and their role in marketing strategy development and delivery as well as communications development.
  • Ability to comprehend quantitative and qualitative business and external data and management information, to unearth opportunity areas
  • Demonstrated ability to identify needs based strategic marketing solutions both now and in the future.
  • Proven people management skills and experience of working with teams across multiple sites.
  • Ability to manage complex stakeholder relationships across a matrix.
  • Ability to influence at senior…

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