Rethinking Employer Brand in a Time of Placeless Culture

The workplace looks different than it did two years ago — if there’s even still a “place” at all. The fact is, we’ve entered the era of blended, dispersed, relocated and remote workforces.

Meanwhile, your employees are recognizing their own radically shifting expectations and needs, as the Great Resignation has proven. According to Indeed’s 2021 Hiring Trends Report, a full 78% of small to midsize businesses (SMBs) and 84% of enterprises say they’ve had to change how they hire to compete for talent, recognizing employees’ needs for flexibility in when, where and how they work. 

Evaluate your EVP

A great place to start is to evaluate your employee value proposition (EVP) to ensure it factors in the employee experience. But benefits, salary and a nice office space are only the beginning. 

Take a closer look at the work culture you’ve evolved. Employees want to feel empowered to do their best work and make decisions autonomously while trusting that they have the space and potential for continued growth. Start asking some deeper questions: Do you empower communication, connection and collaboration among your workforce? In what ways do you celebrate and foster growth?  

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