Here's how asking the right questions can help you close big deals while leaving your clients confident they made the right decision. It's a win-win.A good place to start with any potential sales prospect is to assume that he or she is a smart person. If they have the right information in the right context, you should assume that they will make a good decision. Unfortunately, getting them the right information in the right context is where most sales efforts fall apart.Think about it from the potential sales prospect's point of view. Throughout their day, they are overwhelmed with so much information to sort through and so many conflicting opinions to consider
Here are three ways for you to squeeze the most networking opportunities out of business conferences.With thousands of attendees at a typical conference, networking time is a scarce commodity. In the past, I was lucky to get in touch with half of the potential suppliers, prospects, agencies, and friends during conference networking events. With so many attendees at these large conferences, I was simply unable to network with everyone on my target list. I didn’t want to give up my penchant for deeply engaging conversations in exchange for meaningless handshakes and card exchanges.
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