3 Ways You’re…

Starting a business, personal productivity, marketing skills--these good reads cover the essentials an entrepreneur needs to master.Most entrepreneurs wear a variety of hats. Some wear every hat.That's why most entrepreneurs need to be very well rounded.Here are six books that at least partially cover the entrepreneurial gamut: starting a business, personal productivity, marketing, improving skills, operations--even health and fitness.Each will leave you feeling challenged, inspired, motivated, and ready to take your professional life to new heights.Starting and Sustaining a BusinessPart research, part science, and part introspection exercise, Heart, Smarts, Guts and Luck does help you understand your personality and decision-making traits--useful in itself--but more importantly is filled with cool insights and tips any entrepreneur can benefit from.One is the Three-Minute Rule, based on the premise that what your customers do in the three minutes just before and just after they use your product or service tells you a lot about their needs and how they actually use what you sell.For example, studies show customers buy less when their arms are full--which is why placing empty shopping baskets or carts in the middle of a retail store can dramatically increase sales per customer.If you're hesitating to take the entrepreneurial plunge, this book should jar you off the fence. If you already own a business you'll learn a number of things you'll want to start doing--or stop doing.Personal ProductivitySometimes it's easy to dismiss a book simply because it has gained widespread popularity; it's like playing the popularity backlash card.If you've placed David Allen's Getting Things Done in that category, rethink that decision.