People who seem perfectly stable on paper or even in an interview might not act that way on the job. A reference check--done properly--can help.It’s every business owner’s worst nightmare: You hire someone who looks smart on paper and seems fine in the interview, who then turns out to be a disaster. And not just a run-of-the-mill disaster. As recent incidents in Aurora, Colorado, and New York City have shown, it’s possible for heinous acts to be committed by people who, outwardly at least, appear perfectly well adjusted.Mental illness is a taboo subject on so many levels, and that taboo puts small businesses at risk when they hire. I have worked with some absolutely brilliant people who live with mental health challenges.
Friends in high places can help your company take off–but big endorsements cost big bucks. See how these companies found famous fans.When Shaun Neff launched Neff Headwear a decade ago, he knew his streetwear line could get a big boost if he could find some high-profile fans. But as a start-up, he lacked the cash needed to pay celebrities to endorse his products. So he reached out instead to users who’d have street (or ski slope) cred, giving away Neff beanies and headbands to amateur snowboarders.The brand took off, eventually picking up genuine organic interest from celebrities like Lil Wayne. And as the company expanded beyond the “surf, skate, and snow” niche, Neff was able to start paying celebs to wear his wares.