T-Mobile tries on a new, tougher image in its advertising. Will it work? A look at the challenges of re-making a brand identity.Recognize the woman in the picture above? You might not
You might not be on a national stage like Mitt Romney and President Obama, but you can take some cues from the pros. Here’s how to win even the most casual debate.With the first televised debate between President Barack Obama and Republican challenger Mitt Romney upon us, I thought I’d pass along some tips for winning your next debate. Sure, you might not be on a national stage, but whether that debate occurs in the question-and-answer period after a speech, with a fellow panelist in front of a crowd, or in a new business meeting, you can take some cues from the pros. My decades of work in public relations have taught me a few things about wooing the crowd, and besting your opponent (while staying humble). Here’s how it’s done:Gather your thoughts before you deliver the zinger.When I media train an Inc.
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