The cost of starting a business today is lower than ever. If you have an idea, pursue it. Or give one of these three arenas a hard look. I would (if I weren't already tied up in social media).Recently I outlined the two most important rules to follow when deciding what market to attack for your new business. In turn, many readers asked me which markets are most ripe for starting new businesses.Here are the three areas I'd explore if I weren't already knee deep in social media at Buddy Media:1.
You might not be on a national stage like Mitt Romney and President Obama, but you can take some cues from the pros. Here’s how to win even the most casual debate.With the first televised debate between President Barack Obama and Republican challenger Mitt Romney upon us, I thought I’d pass along some tips for winning your next debate. Sure, you might not be on a national stage, but whether that debate occurs in the question-and-answer period after a speech, with a fellow panelist in front of a crowd, or in a new business meeting, you can take some cues from the pros. My decades of work in public relations have taught me a few things about wooing the crowd, and besting your opponent (while staying humble). Here’s how it’s done:Gather your thoughts before you deliver the zinger.When I media train an Inc.