We're not saying Pinterest won't help your business--it very well might, especially if you're in retail, design or travel. But make sure you're being smart about it.Have you heard about Pinterest, the latest social media darling? It's already surpassed 11 million user accounts and leading to no fewer than a dozen news headlines a day right now:"How Pinterest Helped Clean a House -- and Save a Marriage""Can Pinterest Save You Money?""Mitt Romney's wife gets patriotic on Pinterest"The hoopla is getting ridiculous ... and not just a little annoying.All About PinterestTo educate those still unfamiliar with Pinterest, one only has to recall high school days of yore, when high school locker doors were decorated with full-color clippings of favorite things: teen idols, sports figures, fashion looks, candy bar wrappers and tropical environs
Starting a business, personal productivity, marketing skills–these good reads cover the essentials an entrepreneur needs to master.Most entrepreneurs wear a variety of hats. Some wear every hat.That’s why most entrepreneurs need to be very well rounded.Here are six books that at least partially cover the entrepreneurial gamut: starting a business, personal productivity, marketing, improving skills, operations–even health and fitness.Each will leave you feeling challenged, inspired, motivated, and ready to take your professional life to new heights.Starting and Sustaining a BusinessPart research, part science, and part introspection exercise, Heart, Smarts, Guts and Luck does help you understand your personality and decision-making traits–useful in itself–but more importantly is filled with cool insights and tips any entrepreneur can benefit from.One is the Three-Minute Rule, based on the premise that what your customers do in the three minutes just before and just after they use your product or service tells you a lot about their needs and how they actually use what you sell.For example, studies show customers buy less when their arms are full–which is why placing empty shopping baskets or carts in the middle of a retail store can dramatically increase sales per customer.If you’re hesitating to take the entrepreneurial plunge, this book should jar you off the fence. If you already own a business you’ll learn a number of things you’ll want to start doing–or stop doing.Personal ProductivitySometimes it’s easy to dismiss a book simply because it has gained widespread popularity; it’s like playing the popularity backlash card.If you’ve placed David Allen’s Getting Things Done in that category, rethink that decision.
See the original post: