T-Mobile tries on a new, tougher image in its advertising. Will it work? A look at the challenges of re-making a brand identity.Recognize the woman in the picture above? You might not
Are you making these six common selling errors? Find out what they are and how to easily avoid them.Why does one sales campaign end in success and another in abject failure? In almost every case, it’s because the seller neglected an essential step in the selling process. Here are the most common errors, along with some advice on how to avoid them.1. Failure to Research the CustomerIn today’s information-rich business world, customers expect you to know the following before you contact them:Who they areWhom they work forWhom they work withWhat their company doesWho their customers areWhy they might need your offeringWhenever you ask a customer a question that could be answered by spending 30 seconds on the Web, you’re telling that customer that either you’re stupid or you don’t really give a damn.
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