A founder of Women 2.0 explains how the start-up scene is evolving for women and offers networking advice for aspiring female founders.Silicon Valley may earn praise for its creativity and dynamism, but rarely is America's foremost start-up hub held up as a model of diversity. The world's engineers may flock to the area's start-ups, but when Shaherose Charania moved to the Valley to explore becoming an entrepreneur several years ago, she often found herself the only woman on product teams and at networking events. These days, she and a few friends are doing something about this gender imbalance with Women 2.0, an organizaton that supports female founders and runs a host of women-friendly networking events around the world.
Are you making these six common selling errors? Find out what they are and how to easily avoid them.Why does one sales campaign end in success and another in abject failure? In almost every case, it’s because the seller neglected an essential step in the selling process. Here are the most common errors, along with some advice on how to avoid them.1. Failure to Research the CustomerIn today’s information-rich business world, customers expect you to know the following before you contact them:Who they areWhom they work forWhom they work withWhat their company doesWho their customers areWhy they might need your offeringWhenever you ask a customer a question that could be answered by spending 30 seconds on the Web, you’re telling that customer that either you’re stupid or you don’t really give a damn.
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