A tale of two iPhones: mobile payments market

Dean TakahashiKai Huang of Blue GojiJumping on the fitness gaming trend, Blue Goji is launching its Goji Play system of wireless hardware and games that are aimed at getting you into better shape. Blue Goji lets you turn your cardio fitness bikes or treadmills into “gamified” experiences, where you can play games while you’re exercising and forget about the hard work. Blue GojiGoji Play game They are part of a trend of using games to motivate people to do things they really don’t like doing, like exercising. But they hope to differentiate themselves with a unique approach to getting the experience just right and attract people who would never otherwise play a hardcore game on a video game console. Blue Goji and its partners have created a dozen games that are available on the Apple iTunes App Store.