| Job Description and Responsibilities
Interactive Brokers is seeking an Asia Marketing person to facilitate marketing campaigns and coordinate with our Asia sales team. This position will be based in our HK office. This role serves as liaison between our headquarters in the US and local offices in HK and China. This role requires an experienced marketer with the ability to successfully plan, manage, and implement marketing programs. This person needs to be creative thinking, analytical and well-organized.
Develops and implements short and long-term marketing objectives, strategies, and tactics for Asia market to achieve brand and acquisition goals.
Conducts appropriate qualitative and quantitative research for overall business success.
Presents marketing ideas in HK, China and other Asian regions to local office and Marketing Director in the US.
Assists with design, writing and editing of marketing communication including electronic and print collateral materials, presentations, and other communication and marketing materials.
Collaborates with Marketing Director in project execution.
Provides suggestions to our Chinese website, including optimizing for best Search Engine Optimization results.
Expand social media campaigns targeting Asia users. Provide monthly reporting and strategic feedback.
Manages all local sales and marketing events, before, onsite and after.
Qualifications
Bachelor’s degree
Bilingual proficiency in both Chinese (mandarin) and English
Good knowledge of financial markets and financial terminologies
3 years’ experience in marketing and public relations in B2C and/or B2B (financial industry experience is a plus)
Outstanding verbal, written, presentation and influencing skills
Demonstrated ability to set and exceed aggressive goals, thrive in a fast moving yet collaborative environment
Excellent knowledge of MS Office Suite
Able to multi-task and adhere to deadlines
Negotiation skills
Ability to travel as needed
Knowledge in graphic design is a plus
Company Overview
Interactive Brokers (“IBKR”), a subsidiary of publicly-traded Interactive Brokers Group, Inc., based in Greenwich, Connecticut (NASDAQ: IBKR) is a low-cost provider of trade execution and clearing services for active traders, institutional investors, financial advisors and introducing brokers. IBKR’s premier technology provides electronic access to stocks, options, futures, forex, bonds, and funds worldwide from a single IBKR Integrated Investment account. IBKR is one of the largest online brokers by trade volume and is consistently ranked at the top of its field.
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