Assistant Director of Marketing and Recruitment | INTO Hofstra University

Company background

INTO University Partnerships collaborates with leading universities to provide international students with a personalized and highly supportive learning environment in which to acclimatize to life on a US university campus and prepare for long-term academic success. Since 2006, INTO has launched partnerships to internationalize universities in the US, UK and Asia. Universities in the US include: Oregon State University, University of South Florida, Colorado State University, Marshall University, Drew University, George Mason University, Saint Louis University, The University of Alabama at Birmingham, Washington State University, Suffolk University, Illinois State University, and Hofstra University.


Reporting line

The Assistant Director of Marketing and Recruitment reports directly to the INTO Hofstra Executive Director, with operational reporting line to the INTO North America VP of Recruitment.


Job overview

This position will lead the strategic planning for and execution of international recruitment and marketing plan to drive international student enrollment to the INTO Hofstra programs and Hofstra degree seeking programs. To develop and execute a comprehensive recruitment and marketing plan targeted at building brand recognition in key markets across the world thereby driving demand from students seeking educational experiences in the U.S. 

The key metrics of success for this role will be measured by meeting the international enrollment targets developed through the INTO Hofstra strategic plan and the INTO Hofstra partnership. This position will utilize an extensive network of on- and off-campus resources including alumni, government organizations, institutional partners, key faculty contacts, INTO’s global recruitment network as well as INTO’s regional offices to assist in this effort. This position will work closely with the University’s Office of International Admissions; the INTO Hofstra Executive Director; and the INTO North America VP of Recruitment and VP of Marketing to develop the strategy and to drive recruitment of international students.


Key accountabilities and duties

This is a key position in growing, dynamic organization so the responsibilities of this position may change and develop over time, but will include the following:

  • Develop a comprehensive recruitment and marketing plan which includes participation in global recruitment activities such as exhibitions, seminars, alumni events, etc. to build the Hofstra brand globally and drive international enrollments across all programs.
  • Establish country-by-country strategies in coordination with…

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