BRAND-PRODUCT COPYWRITER job at Althea Beauty Sdn Bhd Malaysia

"Althea is the largest Korean beauty digital destination in Southeast Asia."

In June 2015, Althea was born with a passion to bridge authentic K-beauty trends to the world. It is Althea’s humble wish to open a one stop gateway to the world of Korean beauty through the digital revolution. With a comprehensive retail brand and millions of data points, Althea envisions to be the digitally powered fast beauty brand of the world. Althea is growing exponentially everyday, 1,115% growth since launch, with new members from the US, Singapore, Malaysia, Philippines, Indonesia, Thailand, Taiwan, and the global market signing up every day!

• Be a key player in the evolution of our brand's voice, striving to balance our fun, unique voice with serious product benefits;
• Help create unique selling angles for categories, promotions and products;
• Conduct research and attend meetings to gain an in-depth understanding of benefit-driven products and stories behind their development;
• Pivot easily from a macro editorial point of view to a micro understanding of product detail;
• Collaborate with product development and marketing team to develop insightful points of view around Althea products and brand;
• Balance efficiency and quality creative output in a fast-paced environment.

• BA in journalism, English or related fields;
• One (1) to three (3) years' experience copywriting and developing concepts;
• Experience writing beauty-related copy preferred;
• Proven ability to edit copy – refining, reframing and polishing as required;
• Knowledge of overacting trends in the beauty marketplace, as well as an ability to synthesize and express their influences in copy.

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