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At the end of every summer, Burning Man brings 50,000 celebrants to the desert. It has become an institution and a valuable business.Founded in 1986, Burning Man is an annual weeklong event in Nevada’s Black Rock Desert at which some 50,000 people build a temporary city and celebrate with art, music, and a burning of a 40-foot effigy known as “the Man.” Created by Larry Harvey, it has become an institution and, as it happens, a valuable business. As told to Issie Lapowsky.I suffer from an excess of idealism.
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