Burning Man Founder: ‘You Have to Be Very Realistic’

At the end of every summer, Burning Man brings 50,000 celebrants to the desert. It has become an institution and a valuable business.Founded in 1986, Burning Man is an annual weeklong event in Nevada's Black Rock Desert at which some 50,000 people build a temporary city and celebrate with art, music, and a burning of a 40-foot effigy known as "the Man." Created by Larry Harvey, it has become an institution and, as it happens, a valuable business. As told to Issie Lapowsky.I suffer from an excess of idealism.

At the end of every summer, Burning Man brings 50,000 celebrants to the desert. It has become an institution and a valuable business.Founded in 1986, Burning Man is an annual weeklong event in Nevada’s Black Rock Desert at which some 50,000 people build a temporary city and celebrate with art, music, and a burning of a 40-foot effigy known as “the Man.” Created by Larry Harvey, it has become an institution and, as it happens, a valuable business. As told to Issie Lapowsky.I suffer from an excess of idealism.

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Burning Man Founder: ‘You Have to Be Very Realistic’