We're not saying Pinterest won't help your business--it very well might, especially if you're in retail, design or travel. But make sure you're being smart about it.Have you heard about Pinterest, the latest social media darling? It's already surpassed 11 million user accounts and leading to no fewer than a dozen news headlines a day right now:"How Pinterest Helped Clean a House -- and Save a Marriage""Can Pinterest Save You Money?""Mitt Romney's wife gets patriotic on Pinterest"The hoopla is getting ridiculous ... and not just a little annoying.All About PinterestTo educate those still unfamiliar with Pinterest, one only has to recall high school days of yore, when high school locker doors were decorated with full-color clippings of favorite things: teen idols, sports figures, fashion looks, candy bar wrappers and tropical environs
For Chobani’s first Super Bowl spot, the yogurt brand partnered with ad agency Droga5. Here’s an inside look at how the ad came together.The Broncos and the Seahawks won’t be the only ones facing off during this weekend’s Super Bowl. On Sunday, Oikos and Chobani, two of the country’s top Greek yogurt brands, will also be going head to head in an advertising battle that some are calling the “yogurt wars.”Of course, Dannon, the multibillion global conglomerate that owns Oikos, has done this all before. This year, it’s pulling out all the stops with an ad that features spokesman John Stamos, as well as his Full House castmates Bob Saget and Dave Coulier, which has already led to a slew of pre-Super Bowl enthusiasm about the spot.For Chobani, on the other hand, this is a first.
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