When nearly 450 people applied to be my writing assistant, the hiring process could have swamped my business. Here's how I narrowed the field.A few months ago, I ran an ad seeking a writing assistant to help me with my book projects and my ghostwriting business. I was overwhelmed by the response. Nearly 450 people applied, many of them very well-qualified.Maybe I shouldn't have been so surprised. The news often highlights examples of companies advertising a handful of jobs, only to be crushed with hundreds of applications.
For Chobani’s first Super Bowl spot, the yogurt brand partnered with ad agency Droga5. Here’s an inside look at how the ad came together.The Broncos and the Seahawks won’t be the only ones facing off during this weekend’s Super Bowl. On Sunday, Oikos and Chobani, two of the country’s top Greek yogurt brands, will also be going head to head in an advertising battle that some are calling the “yogurt wars.”Of course, Dannon, the multibillion global conglomerate that owns Oikos, has done this all before. This year, it’s pulling out all the stops with an ad that features spokesman John Stamos, as well as his Full House castmates Bob Saget and Dave Coulier, which has already led to a slew of pre-Super Bowl enthusiasm about the spot.For Chobani, on the other hand, this is a first.
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