CRM & Marketing Manager – Minor Hotel Group
CRM & Marketing Manager
Minor Hotel Group
jobsDB ref: JTH300003001469989
Employer Ref. HOT00010T
Minor Hotels is a hotel owner, operator and investor with a portfolio of over 19,000 rooms across more than 150 hotels, resorts and serviced suites under the Anantara, AVANI, Oaks, Tivoli, Elewana Collection, Four Seasons, JW Marriott, St. Regis, Radisson Blu and Minor International brands. Today Minor Hotels operates its hotel and spa portfolio in 25 countries across Asia Pacific, the Middle East, Africa, the Indian Ocean, Europe and South America. In addition, its mixed-use business operates spas, shopping plazas & entertainment outlets, residential properties, and a points-based vacation club.
The role is responsible for managing & executing the CRM activities of Minor Hotels as well as related marketing activities of the Marketing Communications team. The CRM Manager is responsible for managing the organization’s CRM ensuring the company can make the most out of marketing opportunities it offers.
Within this role, the incumbent will support the CRM team as well as related marketing needs of the corporate MH team by managing the CRM brand campaigns and assist in driving awareness and promotion of Minor Hotels, its brands and properties, assisting to deliver group business results and support brand campaigns and selected key focus areas of high corporate priority, while ensuring all CRM activities are in line with the relevant brand standards of each brand. In addition, the role is responsible to help achieve the brand and hotel positioning objectives for MH brands locally and internationally. This includes assisting in the development of CRM plans, campaign and promotional plans; the production of CRM and Digital Marketing / online promotional materials; photography; as well as website and CRM content.
• Bachelor Degree in marketing, marketing communication or any related field
• At least 5 years experience in CRM
• Extensive experience of direct and digital marketing ideally in a similar industry (hospitality, finance, automotive etc).
• Strong background in customer acquisition, re-engagement and retention strategies.
• A Confident and articulate communicator capable of inspiring strong collaboration in an
• Fluent in English
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