For Chobani's first Super Bowl spot, the yogurt brand partnered with ad agency Droga5. Here's an inside look at how the ad came together.The Broncos and the Seahawks won't be the only ones facing off during this weekend's Super Bowl. On Sunday, Oikos and Chobani, two of the country's top Greek yogurt brands, will also be going head to head in an advertising battle that some are calling the "yogurt wars."Of course, Dannon, the multibillion global conglomerate that owns Oikos, has done this all before. This year, it's pulling out all the stops with an ad that features spokesman John Stamos, as well as his Full House castmates Bob Saget and Dave Coulier, which has already led to a slew of pre-Super Bowl enthusiasm about the spot.For Chobani, on the other hand, this is a first.
Building a strong company culture can have lasting positive effects for your organization. Not only does great culture have the power to boost satisfaction for current employees, but it can attract the type of talented individuals who share your company’s values. And with more organizations focusing on the employee experience, you risk falling behind if you don’t make culture a priority.
But what exactly does it mean to have great culture? Despite what some people believe, it amounts to more than building an on-site retro arcade and serving free gourmet lunch (although to be clear, we’re not opposed to either of those things). We wanted to learn more about what makes a winning culture, so we decided to examine companies that are already knocking it out of the park.
To identify the best of the best, our data scientists drew from Indeed’s database of more than 15 million employer reviews and got to work analyzing responses from companies that have the most reviews about culture. So who topped the list? Keep reading to find out more about the organizations that are leading the way with their company cultures.
Great culture thrives across industries
So who places first for culture? It’s none other than Nike, the global athletic apparel giant that is recognized worldwide by its Swoosh logo and its “Just Do It” slogan. But beyond Nike, the rest of the firms on the list encompass a diverse mix of industries, including fast food, finance, grocery stores, non-profits, clothing and more.
Interestingly, while a lot of the media conversation surrounding culture is focused on the efforts of tech giants in this arena, Apple is actually the only tech company to make the cut on this list. The takeaway? Silicon Valley doesn’t have a monopoly on great company culture. It can be achieved across industries.
If there is a sector that’s more heavily represented on this list than others, it’s the food and beverage industry. Two grocery stores (HEB and Publix), a fast food restaurant chain (Chick-fil-A) and a coffee chain (Starbucks) are all in the top 15.
For many of the companies on the list, it’s also not the first time they’ve appeared on one of our “Best Places to Work” roundups. HEB ranked #1 among retail companies, H&R Block took the top spot for management, the Boys & Girls Club of America ranked #3 among nonprofits, while Nike, Apple and The Walt Disney Company each earned a place on Indeed’s overall list of top 10 companies to work for in 2017.
Interestingly, Disney manages to make two appearances on this list, with Walt Disney Parks and Resorts ranked third and The Walt Disney Company ranked the 11th. This could be attributed to the brand’s extreme attention to detail when it comes to guest and employee experiences—or it might just be magic. We’ll let you decide.
Read on to learn more about what makes the top five companies on this list stand out from the crowd in terms of company culture.
The best of the best: what the top 5 companies are doing right
HQ: Beaverton, Oregon
No. of employees: 10,000+