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ABOUT THE OPPORTUNITY:
The Digital Marketing Manager will be a key member of the Corporate Finance & Restructuring Knowledge Management team, based in New York City. He or she will report to the Chief Marketing Officer of the Corporate Finance & Restructuring segment. This role works directly with practice leaders and subject matter experts to develop, drive, manage, and analyze a broad range of digital marketing strategies and tactics and pipeline management activities that are aligned with the segment’s go-to-market priorities.
His or her primarily focus will be driving Corporate Finance & Restructuring’s email marketing campaign strategy and execution; managing the segment’s use of the firmwide client relationship management (CRM) platform, associated management of pipeline activities and reporting; and delivering social media engagement analytics. Other responsibilities include supporting internal communications initiatives and event management activities. In addition, the Manager will drive additional digital marketing efforts (e.g., search engine marketing, webinars, website/landing pages, lead generation) and deliver reporting to convey the ROI and results of integrated marketing campaigns (e.g., social media, email, website, etc.) and segment marketing efforts.
The ideal candidate will have a passion for digital marketing and an analytical mindset, with a proven track record of success with delivering B2B digital marketing strategies, social media analytics and CRM solutions. He or she must be a highly-organized, energetic, detail-oriented and proactive communicator. Flexibility and agility are critical in this role, with ideal candidates being able to move and adapt with the speed of change when it comes to new technologies. He or she must be hands-on and able to juggle multiple projects and competing deadlines, while maintaining a positive, “get it done” attitude.
This is an exciting opportunity for a mid-level marketing professional to gain a broad level of B2B digital marketing experience at a global professional services firm.
About FTI Consulting
FTI Consulting, Inc. is a global business advisory firm dedicated to helping organizations manage change, mitigate risk and resolve disputes: financial, legal, operational, political & regulatory, reputational and transactional. With more than 4,600 employees located in 28 countries, FTI Consulting professionals work closely with clients to anticipate, illuminate and overcome complex business challenges and make the most of opportunities. The Company generated $1.81 billion in revenues during fiscal year 2017. For more…