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Job Description

 

Medical Departures Inc. is the world leader in finding and booking a global doctors with 4500+ dentists in 29 different countries.

 

As the Digital Marketing Director, you will drive revenue growth with an entrepreneurial mindset bringing bold ideas and an experimental (lean/analytical) process. You will drive customer acquisition and engagement/retention through Paid Search, SEO, Affiliate, Social, Email, and online Public Relations programs.  The right Digital Marketing Director will enjoy setting (and beating) aggressive goals, thrive in a fast moving environment and be comfortable with global multi-channel programs.

 

Responsibilities

• Devising strategies to drive online traffic to the website and grow revenues in a data driven and financially disciplined way.

• Manage, mentor and grow a successful marketing organization that includes paid search, SEO, affiliate, loyalty/email, social media, PR, brand strategy and customer research.

• Tracking conversion rates and making improvements to the website.

• Developing and managing digital marketing campaigns

• Utilising a range of techniques including paid search, SEO and PPC.

• Overseeing the social media strategy for the company.

• Managing online brand and product campaigns to raise brand awareness.

• Drive a “lean startup” style environment of constant experimentation and learning.

• Responsibility for planning and budgetary control of all digital marketing

• Evaluating customer research, market conditions and competitor data.

• Review new technologies and keep the company at the forefront of developments in digital marketing.

• Set the positioning, marketing tone and creative direction to build Medical Departures ’s brand.

• Improve Medical Departures based on a strong understanding of customer behavior, analytics, marketing, user experience and marketplace dynamics.

Other Job Requirements

• Minimum of 3 years experience in a digital marketing management role

• Good English language skills:  written & spoken

• Impeccable written communication skills

• Ability to work responsibly and productively from a remote home-office environment

• Pro-active, sense of responsibility, friendly and can work independently

• Quick and resourceful,…

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