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Digital Marketing Manager | BRAC USA, Inc.

Digital Marketing Manager | BRAC USA, Inc.

About BRAC and BRAC USA

BRAC is a global leader in developing and implementing cost-effective, evidence-based programs to assist the most marginalized people in extremely poor, conflict-prone, and post-disaster settings. These include initiatives in education, healthcare, microfinance, women and girls’ empowerment, agriculture, human and legal rights, and more. Headquartered in Bangladesh and working across 11 countries in South Asia and Africa, BRAC touches the lives of more than 100 million people worldwide.

 

Based in New York, BRAC USA is the North American affiliate of BRAC. BRAC USA provides comprehensive support to BRAC around the world by raising awareness about its work and mobilizing resources to support programs. BRAC USA works closely with international counterparts to design and implement cost-effective and evidence-based poverty innovations. It is an independent 501(c)(3) organization.

 

About the Position

BRAC USA seeks an accomplished and ambitious candidate to help grow the capacity of our organization, improve systems, mobilize resources, and advance BRAC’s mission. The ideal candidate has a demonstrated record of formulating and implementing creative digital strategy and a proven ability to grow audiences across communications channels. The Digital Marketing Manager (DMM) will report directly to the Senior Manager for Communications and will work as an integral part of an agile and highly effective communications team.

 

The DMM will be responsible for supporting the implementation of the team’s marketing, communications, and public fundraising initiatives through digital media. S/he will be responsible for leveraging our digital ecosystem to promote BRAC in North America through paid and owned online media and for maintaining the systems and data that underpin those platforms. In addition, s/he will keep aware of digital trends and use this knowledge to inform program strategy and tactics. The DMM will also support the External Affairs team with donor stewardship and cultivation efforts.

 

Position Responsibilities

 

Email marketing

The DMM will support the creation and implementation of multi-channel, digital campaigns for BRAC USA that achieve fundraising and brand awareness organizational goals through the following responsibilities:

 

  • Assist in strategy design and manage implementation that cultivates individual donors, transitions one-time donors to recurring, upsells sustainers, and raises funds via digital channels, particularly through e-mail appeals.
  • Segment dynamic email lists according to key audiences and design and execute automated, multi-channel…

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