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Director, Institutional Marketing | Fidelity  International

Director, Institutional Marketing | Fidelity International

Department Description

Fidelity’s Institutional Business has over 40 years’ experience in providing solutions to meet the goals of our institutional clients across Europe, Asia and the Middle East. Today Fidelity manages $73.5bn on behalf of over 400 institutional clients including pension funds, life insurers, endowment funds, family offices, sovereign wealth funds, and high net worth individuals.

Purpose of your role

Fidelity International ‘FIL’ established a global institutional marketing function in 2018 with the aim of developing a best in class approach to marketing for the Institutional Business, coordinating with the regional/country marketing and sales teams to ensure effective local implementation and tailoring. With local teams managing day to day campaigns, this role assists in the oversight of activity ensuring that the best of Fidelity is shared effectively across the geographic locations for the institutional business. This role will enable us to consistently put our best foot forward and so success is dependent on the individual’s ability to create strong working relationships with sales, marketing and investment teams in local and central functions.

The role is integral to Fidelity International developing into a strong global institutional brand that puts quality, client insight and innovative delivery at the heart of what we do and stand for within the asset management industry. Working closely with the Global Head of Institutional Marketing, the individual will take lead or second lead responsibility for some of our most important global strategic projects.

Key Responsibilities

The successful candidate will be experienced in the institutional channel, know and understand the audience base and its needs, whilst demonstrating a breadth of marketing experience enabling them to move between a variety of marketing projects across multiple marketing disciplines. They will work very closely with the Global Head of Institutional Marketing and other members of the Institutional Operating Committee and should therefore be comfortable working on strategic initiatives through to the roll out of more tactical projects. They will need to have a ‘can-do’ attitude and a hands-on approach no matter what the project.

Institutional Marketing Project Responsibilities: flexible, but estimated to be c. 30-40% of time

  • Act as project ‘lead’ or ‘second’ on a variety of global initiatives. Project examples include:
  • Enhancement of our Public Digital institutional platform (Internet phase 2, Marketo implementation)
  • Development of our Client Digital institutional platform (Secure, Digital…

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