Friends in high places can help your company take off--but big endorsements cost big bucks. See how these companies found famous fans.When Shaun Neff launched Neff Headwear a decade ago, he knew his streetwear line could get a big boost if he could find some high-profile fans. But as a start-up, he lacked the cash needed to pay celebrities to endorse his products. So he reached out instead to users who'd have street (or ski slope) cred, giving away Neff beanies and headbands to amateur snowboarders.The brand took off, eventually picking up genuine organic interest from celebrities like Lil Wayne. And as the company expanded beyond the “surf, skate, and snow” niche, Neff was able to start paying celebs to wear his wares.
How did you start your day today? Was it turning off the alarm on your phone, then quickly scanning for any messages you received since last night? Did you check a weather app to see if you needed to take an umbrella? Did you use GPS to avoid traffic as you drove to work?
If you’re like many people, you’ve gone online before even having your first cup of coffee. With much of our lives now uploaded to apps, certain tasks are made easier — but this has also exposed us to new levels of risk. And companies know there’s a lot to lose if security isn’t airtight: A recent survey of leaders at the World Economic Forum in Davos shows cybersecurity is the number-one concern of U.S. CEOs.
So who will protect us from the breaches that continually make the news? Cybersecurity professionals — tech experts who attempt to secure systems and thwart threats. To learn more about employer demand, salaries and job-seeker interest for these important roles, we analyzed global Indeed data on cybersecurity jobs from 2017 to 2018.
The good news for job seekers is that if you have the skills to succeed, there’s a huge demand for cybersecurity roles. Employers, on the other hand, may struggle to fill them.
Need for cybersecurity professionals is growing
To gauge employer demand, we looked at the number of cybersecurity job postings on Indeed in 2018, looking first at U.S. listings. After barely noticeable growth from 2016 to 2017 (0.28%), demand for cybersecurity roles jumped between 2017 and 2018, increasing by over 7%. The company with the highest number of U.S. job postings in 2018 was Catapult Consultant, which focuses on business analytics and information systems, followed closely behind by Wells Fargo, the banking giant.
This boom in demand in 2018 came after a number of massive cyber-incidents across the globe in 2017, including disruptions at power companies, airports and the central bank in Ukraine; the temporary shutdown of the National Health Service in the U.K.; and the publication of nearly 9,000 stolen CIA documents by Wikileaks.
Looking at data for countries outside the U.S., we see even larger jumps in available cybersecurity jobs from 2017 to 2018. For example, job postings in India are up 39% from 2017. The highest number of cybersecurity job postings in India in 2018 come from consulting, services and IT company Wipro.
Another country with a significant uptick in cybersecurity jobs is Ireland, with an 18% bump. This may be due to the fact that over 1,000 multinational companies have offices in Ireland, largely drawn to the country by its low corporate tax rate and business-friendly regulation. These include Facebook, Apple and Amazon, the last of which commands the highest number of Irish cybersecurity job postings for 2018.
Job seeker interest is dropping
To gauge the interest of potential applicants, we analyzed which global cybersecurity job postings garnered the highest numbers of clicks on Indeed. Here we saw that candidates in the U.S. are not matching the enthusiasm of employers: From 2017 to 2018, clicks on U.S. listings actually decreased by…