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Google adds ‘semantic search’ to provide more relevant results

Google is set to shake up its search results by adding facts and direct answers to its usual list of ranked pages.Using “semantic search” technology which allows for a better understanding of the true meaning of words, the company hopes to provide more relevant results.Google search executive Amit Singhal said that the new system will be more like “how humans understand the world.”Search queries will be matched with a database of “entities” which includes people, places and things which Google has been building for the last two years.This will likely be bolstered by Google’s acquisition of Metaweb Technologies in 2010.

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Google adds ‘semantic search’ to provide more relevant results

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