| About Standard Chartered We are a leading international bank focused on helping people and companies prosper across Asia, Africa and the Middle East. To us, good performance is about much more than turning a profit. It’s about showing how you embody our valued behaviours – do the right thing, better together and never settle – as well as our brand promise, Here for good. We’re committed to promoting equality in the workplace and creating an inclusive and flexible culture – one where everyone can realise their full potential and make a positive contribution to our organisation. This in turn helps us to provide better support to our broad client base. This role in the global Brand & Marketing team, is the lead marketing role supporting the Business Banking, Alliances and Employee Banking team in Global Retail Banking. The role holder in partnership with the global team and country B&M teams will develop the marketing strategy, plan and where appropriate execution in pursuit of the 5-year strategic goals. The role is to lead the centre-of-marketing-excellence for this segment, will be responsible for developing tools and sharing best practice. The role holder will be responsible for leading the development of marketing effectiveness across global retail marketing, using whatever tools, measurement, analysis etc is required to demonstrate the performance and value of marketing activity and ultimately its contribution to the bank’s results. The wider global retail and digital marketing team’s focus is to lead strategically, integrate marketing across multiple markets and support driving the bank’s performance. |