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Head, Business Banking & Retail Marketing Effectiveness | Standard Chartered Bank

About Standard Chartered
We are a leading international bank focused on helping people and companies prosper across Asia, Africa and the Middle East.

To us, good performance is about much more than turning a profit. It’s about showing how you embody our valued behaviours – do the right thing, better together and never settle – as well as our brand promise, Here for good.

We’re committed to promoting equality in the workplace and creating an inclusive and flexible culture – one where everyone can realise their full potential and make a positive contribution to our organisation. This in turn helps us to provide better support to our broad client base.


The Role Responsibilities & Our Ideal Candidate

This role in the global Brand & Marketing team, is the lead marketing role supporting the Business Banking, Alliances and Employee Banking team in Global Retail Banking. The role holder in partnership with the global team and country B&M teams will develop the marketing strategy, plan and where appropriate execution in pursuit of the 5-year strategic goals. The role is to lead the centre-of-marketing-excellence for this segment, will be responsible for developing tools and sharing best practice. The role holder will be responsible for leading the development of marketing effectiveness across global retail marketing, using whatever tools, measurement, analysis etc is required to demonstrate the performance and value of marketing activity and ultimately its contribution to the bank’s results. The wider global retail and digital marketing team’s focus is to lead strategically, integrate marketing across multiple markets and support driving the bank’s performance.

Strategy
Build and execute the global marketing business banking segment strategy, which resonates with clients, creates a sustainable differentiating advantage, makes the brand human and delivers on the Here for good brand promise. Support the business banking leadership team in transforming marketing to make it significantly more impactful, consistent, scalable and effective in driving brand preference. Enable country marketing teams to deliver business results, while serving the higher purpose of the global brand promise via unique propositions and a differentiated brand experience at all client interactions.

Business
Support group and country marketing plans via regular reviews and support re-calibration as needed to deliver global strategies. Adopt a lead-market approach to maximise multi-market marketing activities to eliminate duplication, optimise creative synergies and cost. Create innovative digital marketing…


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