Hiring is one of the most important growth strategies a business can undertake. It is also one of the trickiest. The good news is that when it comes to connecting qualified candidates with open positions, search engines like Indeed have emerged as a powerful tool for employers.
For employers who have had success with search engine based recruiting, great hires have been key to their strategies for growth. To help other employers master the essential recruitment techniques of a competitive labor market, we asked leaders in two growing businesses to reflect on their recruitment strategies and share insights on finding the right people for key positions. Here are the lessons they shared.
Go where the talent is, even when they’re on the go
As a young teacher abroad, Ben Glickman learned how rewarding it was to live and work in another country. When he returned to North America, he started Footprints, a business that connects other teachers to similarly meaningful opportunities. Competing with larger companies while also reaching a highly skilled, international candidate pool taught the Footprints team to go where the candidates are.
With more than 200 million visits by job seekers each month, Indeed was a great way to reach enough candidates to support ambitious hiring goals on a budget. “As a small company, we don’t have the budget or capability to spend hundreds of thousands of dollars to achieve our goals,” Ben explains. Using a search engine like Indeed to reach a larger pool of applicants around the globe has been key to the recruitment success of the small company.
It also became evident that people are increasingly searching for jobs on the go. “Our mobile traffic has doubled year after year, particularly because the people we’re sending overseas don’t use laptops,” says Ben. Making jobs easy to search for and apply to from mobile devices has been critical to Footprints success, and is one way that Indeed helps the company reach great candidates.
Only pay for what you get
Safesplash, a swimming school based in Dallas, Texas, has refined the art of sourcing instructors with the right mix of experience and soft skills. At the heart of this success is the adept use of search engine technology to connect with candidates based on specific criteria and holding their recruitment strategies accountable by tracking results. Hiring managers at SafeSplash in Dallas, Texas found that the success of their job listings was amplified by promoting open positions as Sponsored Jobs on Indeed and paying only when job seekers clicked on a listing to learn more about a job.
Sponsored Jobs remain prominently placed in relevant search results over time and receive more applications than free listings, helping growing businesses meet ambitious hiring goals. When employers make a hire or have a sufficient number of applications, they pause or close their job to stop paying for clicks.
For a rapidly expanding business, a constant pipeline of qualified applicants is key to keeping up with demand. Initially, SafeSplash relied on a number of common recruiting sites….