For Chobani's first Super Bowl spot, the yogurt brand partnered with ad agency Droga5. Here's an inside look at how the ad came together.The Broncos and the Seahawks won't be the only ones facing off during this weekend's Super Bowl. On Sunday, Oikos and Chobani, two of the country's top Greek yogurt brands, will also be going head to head in an advertising battle that some are calling the "yogurt wars."Of course, Dannon, the multibillion global conglomerate that owns Oikos, has done this all before. This year, it's pulling out all the stops with an ad that features spokesman John Stamos, as well as his Full House castmates Bob Saget and Dave Coulier, which has already led to a slew of pre-Super Bowl enthusiasm about the spot.For Chobani, on the other hand, this is a first.
Americans certainly work hard, but many of us play less than we might like—or is good for us. Although employees can accrue more time off as they spend more time with a company, the standard issue two weeks PTO remains a fact of life for millions.
In fact, the U.S. is the only advanced economy in the world that doesn’t guarantee employees any paid vacation.
Compare this to countries like France, with 30 paid vacation days per year, or Australia with 20 paid vacation days, and it’s easy to see how the U.S. earned the nickname “The No Vacation Nation.” To make it worse, 54 percent of Americans don’t even take the full amount of their vacation time.
Overwork is a problem
The tendency for Americans to overwork has negative consequences for both employees and employers. Work-related stress has been linked to serious health risks. A recent study estimated the effects of workplace stress are similar to those of secondhand smoke. The effect of working long hours in particular was an estimated 20% increase in mortality.
Despite the commonly held belief that working more hours leads to “more stuff getting done”, overwork negatively impacts productivity as well. One recent study showed that managers could not tell the difference between employees who worked extra hours, and those who simply pretended to. And overwork can lead to decreased work performance, more mistakes and absenteeism.
Open PTO is a potential solution
So what are employers to do to address this issue? How can employers provide sufficient paid time off (PTO) while ensuring work gets done? A solution some companies are pursuing is open PTO—putting no cap on the number of vacation or sick days an employee can take off per year.
Currently, only one to two percent of companies offer open PTO. Many of the companies offering this benefit are in the tech industry, such as Netflix, Hubspot and Dropbox. However, other companies are jumping on board as well—General Electric and Grant Thornton (an audit, tax and advisory firm) recently began offering open PTO.
This may sound radical and it’s reasonable for employers to fear that this non-traditional leave policy could lead to abuse. Will employees take half the year off? Will company productivity plummet? It turns out that under open PTO policies, employees often take less time off than under traditional PTO policies, potentially due to feelings of guilt or internal company competition. So the risk may be that they are even more prone to overwork than before!
Time off only helps when you take it
In order to reap the health and productivity benefits of employees taking more time off, companies should go beyond simply offering open PTO, and encourage employees to use it. Top executives within a company can set the example. For example, Reed Hastings, Netflix CEO, has been vocal about taking 6 weeks of vacation time a year, and he insists that his employees should make use of the policy.
Two years ago, Indeed took the leap of offering open PTO, and has seen striking results. Some of the outcomes include:
- Over 20 percent year-over-year…
Share this !