Big businesses need to lighten up, get creative and take a few cues from small business owners.It's usually assumed that when it comes to marketing, small businesses can always learn from their larger counterparts, right? Chances are, the big guys have survived their fair share of marketing campaigns, whether good, bad or downright ugly. Factor in an ample marketing budget and a well-paid marketing team and they're probably light years ahead of smaller businesses. But is that really the case
From delivering performance reviews to saying no to extra projects, difficult conversations are part of life. The ability to tackle tough issues with tact and respect is an important skill for any professional. By cultivating a culture of trust and openness and fostering strong communication practices, you can successfully navigate tricky topics and help your team thrive.
But while that’s easy to say, it’s not always so easy to do. Fortunately, there are some steps we can all take to make these difficult conversations not only possible but productive. Let’s take a look at some of them.
Create an environment of psychological safety
An important characteristic of successful teams is psychological safety: when members and leaders trust one another to speak up, ask for help and voice concerns without fear of reprisal. In psychologically safe environments, mistakes both big and small are viewed as learning opportunities, not as failures. Everyone feels comfortable and supported to do their best.
And this isn’t just a feel-good approach. Research shows that psychologically safe environments lead to better performance while encouraging employee curiosity, confidence and motivation.
Of course, good communication between managers and employees is a two-way street. It involves ongoing effort, and there is often room for improvement on both sides. In fact, only half of managers report handling tough conversations well — and, even more alarmingly, a majority say they’re uncomfortable directly communicating with employees in any way. These feelings are similar for employees: half report handling toxic situations by ignoring them.
Avoiding potentially challenging conversations can make them even more loaded and intense; to create a safe and trusting workplace, address issues head-on — and with a healthy degree of empathy. Try to understand the other person’s perspective, concerns and limitations.
Build openness, equanimity and trust
How can you tell if your team needs to amplify its trust levels? One way is to give members a short, anonymous survey addressing the following questions:
- Do employees feel comfortable speaking up about what is and isn’t working, both for themselves and for the team?
- How do they handle disagreements with managers and teammates?
- Are they comfortable providing feedback and asking questions in meetings?
- Do they believe that mistakes, whether big or small, will be held against them?
If the answers reflect a need for improvement, there are a variety of strategies you can use to build trust and openness. Managers with an open-door policy are seen as more available and responsive, and this can encourage your team to reach out. You can also facilitate discussions and prompt question-and-answer sessions in team meetings and group chats.
In all communications, stress that workers are in a safe, judgment-free space. Be sure to remain objective; focus on actions and policies, not individuals. And always stick to the facts rather than taking things personally or making them personal.
The best managers don’t just support their…