A founder of Women 2.0 explains how the start-up scene is evolving for women and offers networking advice for aspiring female founders.Silicon Valley may earn praise for its creativity and dynamism, but rarely is America's foremost start-up hub held up as a model of diversity. The world's engineers may flock to the area's start-ups, but when Shaherose Charania moved to the Valley to explore becoming an entrepreneur several years ago, she often found herself the only woman on product teams and at networking events. These days, she and a few friends are doing something about this gender imbalance with Women 2.0, an organizaton that supports female founders and runs a host of women-friendly networking events around the world.
There are seven key factors that change in scale in a “big deal.” Here’s how to identify them–and then take the necessary steps to land it.You don’t climb the biggest hill in your neighborhood the same way you would tackle Mount Everest. Changes in scale require a big shift in tactics.Let’s start with the seven things that make your big sale different than your average size sale:Size: Obvious, sure, but worth the mention. Adding a couple of zeros to the deal can change more than just the sweatiness of your palms.Complexity: The bigger the deal, the more moving parts. Moving from 100 loaves to 100,000 loaves may not change the recipe–but it increases the logistical complexity of getting the bread to the market.Decision-makers: Big sales choices are made by more senior people with different agendas (and budgets) than the front-line user.
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