Quantity rarely trumps quality--especially on Facebook. A new study examines how publishing too frequently can alienate followers.Mae West famously said, "Too much of a good thing is wonderful!" But is it really? Excess often leads to problems because a normally functioning system--whether the human body, an organization, or an ecosystem--becomes unstable. Push too far in one direction and you'll see something pushing back the other way.The same is true for social media marketing, according to a recent report by social media software management vendor Expion.
Welcome back to Indeed Interactive! Following the morning’s keynotes and sessions we continued our exploration of the Human Side of Hiring. With Senior Director of Field Marketing Kevin Walker performing MC duties once again, we covered a lot of ground. Here are just a few of the highlights….
On the main stage
Indeed president Chris Hyams began his keynote on an enigmatic note as he explained that he would be talking about an “Orange Chair.” Why? Years ago at Indeed we started putting orange chairs in all our conference rooms as a permanent reminder of the job seeker because —as Chris explained — “Doing what’s right for the jobseeker is ingrained in our culture.” This fundamentally impacts how Indeed does business, as when we are asked to do things that will negatively impact the job seeker experience we have to say no. But Chris followed that up with some good news: time and again we have found that “what’s best for the job seeker is best for employers.” Chris also gave attendees a glimpse of Indeed’s internal “Job seeker’s Bill of Rights” and spoke about how these core principles continue to inform our mission of helping people to get jobs.
Next up was Indeed’s SVP of product, Raj Mukherjee, who went beyond the search engine to provide an up-close look at some Indeed products recruiters may know about, but be less familiar with. Raj explored how to get the most out of the 90 million resumes in the Indeed Resume database, and then took a look at how Indeed Prime (with its 90% response rate) is helping employers tackle the tech talent shortage. After exploring how Indeed Targeted Ads can improve the quality of your applies, he revealed some interesting numbers about our Company Pages — for instance, did you know that job seekers who visit them apply 5.5 times more often? They do. At the center of the keynote lay a single idea: that technology should be a liberating force. As Raj put it: “In the end, employment is not ecommerce – it is about “human” connection!”
Empathy matters — and it’s good for business, too: “The top 10 companies in the Global Empathy Index 2015 increased in value more than twice as much as the bottom 10, and generated 50% more earnings.” Bianca Rehmer and Jackie Dewald, Empathy for Business Success: Spark Connections, Win Talent and Propel Your Business Forward.
Want to try something new in your interviews? Lindagrace de La Cruz shared some tips (and exercises!) from the world of improv. Here are some tips: Be willing to veer off the agenda, release restrictions and play. Sounds like fun. Lindagrace de La Cruz, “Yes, and….” Using Improv to Foster Powerful Connections with Candidates.
Are the days of the office job numbered? Maybe not yet, but the times they are a-changing: “Searches for flexible work grew 58% between the end of 2014 and the end of 2016” Jeff Johnson and Christopher Gamble, Staffing and RPO: Partner with Indeed to Maximise Your Recruiting.
Cast aside the cliches: “Millennials are not job hoppers but stay even longer with early employers than…