MBA Summer Associate – Marketing | Bimbo Bakeries USA

COMPANY PROFILE:

Bimbo Bakeries USA (BBU) is the largest baked-goods company in the US with a leading position in bread, buns, sweet baked goods and cakes. The premium portfolio includes brands such as ARNOLD®, BIMBO®, BOBOLI®, BROWNBERRY®, ENTENMANN’S®, FRANCISCO®, FREIHOFER’S®, MARINELA®, MRS BAIRD’S®, OROWEAT®, STROEHMANN®, THOMAS’® and TIA ROSA®. BBU employs more than 23,000 associates, operates over 60 plants coast-to-coast and distributes its products through more than 12,000 routes.

BBU is a subsidiary of Grupo Bimbo, the largest baking company in the world. As the market leader, Grupo Bimbo has over 170 manufacturing facilities strategically located in 22 countries throughout the Americas, Europe, and Asia. Its main product lines include sliced bread, buns, cookies, snack cakes, prepackaged foods, tortillas, salted snacks and confectionery products, among others. Grupo Bimbo produces over 7,000 products and has one of the most extensive direct distribution networks in the world, with 50,300 routes and more than 130,000 employees. Grupo Bimbo’s shares have traded on the Mexican Stock Exchange since 1980 under the ticker symbol BIMBO.

POSITION SUMMARY:

Summer Associates will work in the Marketing group to solve well-defined strategic problems within Marketing. The internship will provide the following opportunities:

• Meaningful project work. Projects will have a well-defined strategic goal and produce actionable results that are integral to the business. MBA Summer Associates will work across marketing divisions, including the brand teams and Marketing Center of Excellence to assist with coordination of product improvements, line extensions, consumer and shopper promotions and packaging changes. You will conduct ongoing analyses of category, retailer and competitive trends, competitive pricing and promotional programs. Other responsibilities include assisting in the development of marketing strategies, helping to forecast and track new product volume and marketing support and providing support of day-to-day logistical business issues.
• Exposure to company operations. Summer Associates will have opportunities to experience BBU’s ground-level operations, including visits to bakeries, sales/delivery route rides and retailer market tours.
• Access to senior executives. Summer Associates will interact with senior executives throughout the company and present project analysis and recommendations to C-level executives.

POSITION RESPONSIBILITIES:

• MBA Summer Associates will complete a 12-week strategic project, and will work across marketing divisions to assist with:
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