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Our client is an international asset management firm an unparalleled reputation across the Asia Pacific region. With the continued growth of the organization, the need has arisen to recruit a high caliber candidate to join them.
Drive the development and distribution of compelling insights as well as develop product positioning and related marketing materials. Develop and implement integrated campaign plans for key themes and products, with key responsibility areas being the development and delivery of messaging and content requirements. Work with other team to create and drive an ongoing process to generate compelling investment insights, thematic content and thought leadership to support institutional and intermediary programmes and priorities. Repackage content as required to suit various communications mediums and target audience needs. Where appropriate, source and manage third party outsourcing relationships in order to deliver content across the full mix of written, video, visual, and digital mediums. Develop and refine product positioning for key strategies targeted to intermediary and institutional clients, working closely with the investment team and Market Research to understand the competitive landscape, identify differentiators versus competitors. Create and maintain relevant product specific marketing content and materials including brochures and presentation decks. Collaborate with global partners to regularly and proactively share best practises, exchange ideas and information, and coordinate global content initiatives.
To be considered, you will be a university graduate with a minimum of 6 years of relevant experience in a similar capacity or financial journalism. Understanding of the distribution value chain across both institutional and intermediary channels and ability to adapt content and communications to meet audience needs. Knowledge of current trends and issues in the financial services industry. Understand and convey key marketing messages and product positioning. Excellent written and oral communication skills in English and Chinese. Attention to detail.
Interested applicants should send a detailed resume to Michelle Ho by email to [email protected] or by fax to (852) 2838 3323 quoting reference eFC2985.
(Applicants not contacted within 4 weeks should consider their application unsuccessful.)
Internal Number: 5001294