Richard Branson: Knight of Big Ideas

Schmoozing may seem a little low-brow, but both entrepreneurs and Presidents need to learn to master it.Schmooze factor. Sounds silly, right? But it is a critical behavioral component of leadership that is all too often ignored. President Obama has been criticized for not hanging out, schmoozing, and making small talk with the key players in Washington. Obama doesn’t “have the schmooze gene,” says Jonathan Alter in his new book, The Center Holds: Obama and His Enemies