Senior Associate, Marketing (Digital Payments & Ecosystem), Consumer Banking Group | DBS Bank Limited

Business Function
As the leading bank in Asia, DBS Consumer Banking Group is in a unique position to help our customers realise their dreams and ambitions. As a market leader in the consumer banking business, DBS has a full spectrum of products and services, including deposits, investments, insurance, mortgages, credit cards and personal loans, to help our customers realise their dreams and aspirations at every life stage. Our financial solutions are not only the best in the business – they were made just right for you.

  • Develop strategic and tactical marketing and advertising campaigns for Consumer Banking Group, with special focus on digital payments and drive engagement with ecosystem partners
  • Work closely with product teams in ensuring user experience improvements for new features or product improvements
  • Be able to take initiative and work independently with ecosystem partners to drive marketing and business outcomes by developing long-term marketing plan with deep understanding of competition, customer segments, technology/eCommerce trends
  • Able to understand and leverage on consumer insights to influence marketing strategy
  • Analyse data, formulate hypotheses and run A/B test
  • To interface daily with the creative and media teams to incorporate stakeholders’ inputs on campaigns to drive business outcomes
  • Participate and able to run daily project sprints with team members
  • Ability to collaborate effectively with cross-functional teams and partners to achieve results
  • Define and track KPIs effectively to ensure business and marketing goals are realized
  • Feedback to manage spend and budget projections
  • To conceptualise and manage events
  • Ensure brand identity is consistently applied across all marketing materials


  • Degree in Business or Marketing
  • At least 5 years’ experience in product management experience for mobile consumer products and having knowledge of payments will be an advantage
  • A data-driven marketer and a self-starter who understands how to uncover and act on consumer insights
  • Understands the principles of driving customer engagement (via paid and owned channels) and conversational commerce.
  • Strong project management skills and motivational leadership style
  • Ability to work in a high-paced, collaborative and iterative environment and is adaptable to changing business needs and challenges
  • Passionate about solving customer and business challenges and constantly questioning the norm
  • Highly analytical with technical knowledge in mobile apps marketing and digital marketing
  • Experienced in leading and working with advertising and media…

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