The Real Thing Tony Post was inundated by fake FiveFingers." />When Vibram had trouble meeting demand for its popular FiveFingers running shoes, the market became flooded with counterfeit, nearly identical, shoes. Here's how it fought back.In the spring of 2010, a pair of shoes arrived at the Franklin, Massachusetts, warehouse of Vibram USA. A customer was demanding a refund for a pair of the company's popular Five-Fingers running shoes. But the shoes, which were marred by split seams and separating soles, were fakes
Quantity rarely trumps quality–especially on Facebook. A new study examines how publishing too frequently can alienate followers.Mae West famously said, “Too much of a good thing is wonderful!” But is it really? Excess often leads to problems because a normally functioning system–whether the human body, an organization, or an ecosystem–becomes unstable. Push too far in one direction and you’ll see something pushing back the other way.The same is true for social media marketing, according to a recent report by social media software management vendor Expion.
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