We're not saying Pinterest won't help your business--it very well might, especially if you're in retail, design or travel. But make sure you're being smart about it.Have you heard about Pinterest, the latest social media darling? It's already surpassed 11 million user accounts and leading to no fewer than a dozen news headlines a day right now:"How Pinterest Helped Clean a House -- and Save a Marriage""Can Pinterest Save You Money?""Mitt Romney's wife gets patriotic on Pinterest"The hoopla is getting ridiculous ... and not just a little annoying.All About PinterestTo educate those still unfamiliar with Pinterest, one only has to recall high school days of yore, when high school locker doors were decorated with full-color clippings of favorite things: teen idols, sports figures, fashion looks, candy bar wrappers and tropical environs
Quantity rarely trumps quality–especially on Facebook. A new study examines how publishing too frequently can alienate followers.Mae West famously said, “Too much of a good thing is wonderful!” But is it really? Excess often leads to problems because a normally functioning system–whether the human body, an organization, or an ecosystem–becomes unstable. Push too far in one direction and you’ll see something pushing back the other way.The same is true for social media marketing, according to a recent report by social media software management vendor Expion.
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