Quantity rarely trumps quality--especially on Facebook. A new study examines how publishing too frequently can alienate followers.Mae West famously said, "Too much of a good thing is wonderful!" But is it really? Excess often leads to problems because a normally functioning system--whether the human body, an organization, or an ecosystem--becomes unstable. Push too far in one direction and you'll see something pushing back the other way.The same is true for social media marketing, according to a recent report by social media software management vendor Expion.
Founders tend to go through three stages as their companies grow. To get through the second, you’ll need a founder whisperer.My marketing associate’s mouth hung agape as her eyes darted from side to side, desperately seeking an escape route. She had asked the founder and CEO–me–what she thought was a simple question about a draft of a marketing document. Unfortunately for her, I found a way to wax on about everything from code base branches to revenue recognition. This cringe-worthy moment was when I realized I was not a good manager.
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