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In today’s world of retail, subscription boxes and “buy with one click” features promise convenience and a seamless shopping experience. Digital consumerism is key in the age of smartphones, with reports predicting that 69% of millennials will use their phones to shop this holiday season.
But even in the age of instant online shopping fulfillment, consumers still value the in-store experience, especially younger shoppers. And this doesn’t just apply to generations who grew up with the in-person experience. Despite ongoing disruption in brick-and-mortar retail, research shows that even Gen Z consumers — often described as “digital natives” — still value the aesthetic of a well-curated store experience, where they can disconnect from social media and the digital world as they shop. In fact, digitally native brands are set to open 850 stores in the next five years.
So as the world changes, we wanted to know: which retailers are knocking it out of the park here and now? Our data analytics team dove into over 180 million ratings and reviews listed on Indeed Company Pages to determine this year’s Top-Rated Workplaces: Best Retailers.
Texas-based supermarket chain H-E-B tops a diverse blend of retailers
Some familiar retailers from last year’s list return to this year’s ranking, with H-E-B, Costco Wholesale and Wegmans continuing the supermarket trend in the top five.
H-E-B has secured the top spot for the past three years, and the Texas-based supermarket chain is making moves to develop a space beyond groceries. Construction of a new lakefront store in Austin, Texas, begins this month, with expected completion in 2021. The new space will feature a two-story porch and overlook Lake Austin, in addition to a coffee shop, tree-lined walking paths and a community gathering plaza.
Following the supermarket trend is Quiktrip at number six and Publix at number nine. Both grocery store chains are on the rise — Quiktrip opened its 800th store location nationwide in April, and Publix plans to expand grocery delivery to all of its markets through third-party company Instacart by 2020, which further alludes to the rising hybridization of the physical and online shopping experiences.
Both Sephora at number 12 and American Eagle Outfitters at number 16 are back again on this year’s list, and Sephora recently topped a ranking of retail personalization for the third straight year. The beauty brand earned high marks for personalizing the user experience, with high functionality on mobile platforms and email customization focused on personalized product recommendations. As for American Eagle Outfitters, the young adult clothing brand just declared its goal of becoming carbon neutral by 2030, a decision based on the brand’s commitment to youth and mission to build a better world for future generations.
Department stores wrap up this year’s list of retailers, with T.J. Maxx at number 21, Kohl’s at number 22 and Marshall’s at number 24. Discount retailer Marshall’s revealed a plan to launch the store’s first online website, which will feature a Source link