Want to stand out from the pack? Stop sounding like the pack.Samples are helpful. Demos are often effective. But what is the primary tool used to convince potential customers to buy?Words.Whether spoken or written, words make sales happen.Or not.Too many salespeople (and marketers and advertisers) use the same words to describe their products and services
The 25-year-old business book is still supremely relevant–but the number of distractions fighting for your attention might make you work a little harder.I remember meeting Dr. Stephen R. Covey during my days as a corporate manager. It was at a training conference that ran for about two days straight, and I was blown away by his ability to captivate the crowd, present salient details, and whip through a presentation.The author and speaker, who wrote The Seven Habits of Highly Effective People in 1989, died tragically in a bike accident in 2012.