Starting a business, personal productivity, marketing skills--these good reads cover the essentials an entrepreneur needs to master.Most entrepreneurs wear a variety of hats. Some wear every hat.That's why most entrepreneurs need to be very well rounded.Here are six books that at least partially cover the entrepreneurial gamut: starting a business, personal productivity, marketing, improving skills, operations--even health and fitness.Each will leave you feeling challenged, inspired, motivated, and ready to take your professional life to new heights.Starting and Sustaining a BusinessPart research, part science, and part introspection exercise, Heart, Smarts, Guts and Luck does help you understand your personality and decision-making traits--useful in itself--but more importantly is filled with cool insights and tips any entrepreneur can benefit from.One is the Three-Minute Rule, based on the premise that what your customers do in the three minutes just before and just after they use your product or service tells you a lot about their needs and how they actually use what you sell.For example, studies show customers buy less when their arms are full--which is why placing empty shopping baskets or carts in the middle of a retail store can dramatically increase sales per customer.If you're hesitating to take the entrepreneurial plunge, this book should jar you off the fence. If you already own a business you'll learn a number of things you'll want to start doing--or stop doing.Personal ProductivitySometimes it's easy to dismiss a book simply because it has gained widespread popularity; it's like playing the popularity backlash card.If you've placed David Allen's Getting Things Done in that category, rethink that decision.
As an employer, you’ve probably encountered baffling situations now and then that you can’t explain—such as posting a high quality job with a great salary and benefits, only to receive few candidate applications.
Sound familiar? It’s frustrating when you don’t understand what’s going on with your jobs. Wouldn’t it be nice if you could understand and learn more about them by seeing everything—from what the highest and lowest performing postings are to how you can better spend your budget?
If you’d like to optimize your recruitment strategy and better understand your job performance, Indeed Analytics is a useful tool. Maybe you’ve heard of it but haven’t tried it. Maybe you don’t know what it is at all.
In this post, we’ll take a quick look at what Indeed Analytics is so you can be on your way to working smarter and not harder to get the most from your postings.
What is Indeed Analytics?
In short, Indeed Analytics is a platform that gives you the tools and insights to optimize your recruitment strategy. You can use it to learn about what’s working with your jobs, what’s not and how to improve performance.
Mastering the tool can free up time to do more of what you love or do it in a more targeted way. Best of all, it’s easy to use, so you don’t have to be afraid of analytics or numbers.
With Indeed Analytics, you can utilize many helpful features to meet your recruiting goals.
Dashboards: Get at-a-glance overview of Indeed performance
Intuition only gets you so far. The bigger questions, such as “Where should I spend?” and “Should I optimize for mobile or desktop when posting a job?” are more complicated. You don’t want to allocate resources without knowing exactly what you’re doing.
With the Indeed Analytics dashboard, you can get at-a-glance overviews of how your jobs are performing. You can identify your highest and lowest performing jobs and campaigns, as well as measure the impact of sponsoring a job by seeing your spend on sponsored jobs.
You can also compare job seeker engagement between mobile and desktop to determine how to optimize your postings and application process.
Reports: Deep dive on job and campaign performance metrics
When you have time to take a closer look and are ready to dive deeper into what’s going on with your jobs and campaigns, go to Reports for an in-depth look at your budget and job performance.
Compared to Dashboards, Reports are much more granular and include detailed metrics. With Reports, you can more specifically see and understand how your jobs are performing and where to focus, as well as how your budget is being spent.
A variety of different reports are available, including Sponsored vs. Organic, Desktop vs. Mobile Sponsored and Desktop vs. Mobile Organic. Within the Reports are metrics, which includes such measures as impressions, cost-per-click and cost-per-apply. It’s helpful for the user to understand these metrics in order to make them actionable.
Another useful feature of Indeed Analytics is its Self-Serve Capabilities. With this feature,…